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handcrafted goods

that tell a story

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A Well Worn Story

Handmade in Wisconsin

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Hey, I'm Morgann. I am the owner, designer, and maker behind A Well Worn Story. When I am not sitting at my sewing machine or punching holes in leather, you can find me hiking around white pines, riding my bike, hunting for antiques at flea markets, or sitting next to a lake somewhere in Wisconsin. I grew up in the Midwest and pull a lot of my color inspiration from the lakes, pines, and sandstone cliffs of the driftless region. I became passionate about the slow fashion movement while studying fashion design in London, and I knew someday I would start my own brand focused on sewing, natural fibers, and helping others through ethical consumption. 


A Well Worn Story creates slow fashion essentials for everyday living. We tell stories by transforming vintage + reclaimed fabrics, natural fibers + dyes, and found objects into heirloom pieces. Our collection of durable bags, aprons, and home decor is inspired by my Midwest roots and a quality over quantity mindset. We encourage women to dream big, work with their hands, and tell their story. Each item is proudly made by my two hands in southern Wisconsin. 




The Signature Collection is inspired by my Midwest roots and the colors found in the fields of Illinois and rolling hills of Wisconsin. These pieces are designed with the intention to use everyday, celebrating the items we wear well and the stories they hold. I source cotton canvas, genuine leather cowhide, and linen to construct each item. These natural materials will keep getting better with age. Each piece is handmade with the hope to bring essential, high quality, and ethically-made items into your wardrobe and home, while embracing the beautiful, imperfect wear of an object.

Your new go-to bags and accessories can be found here: 



Created with my friends in mind who need their hands free while juggling the everyday. Whether it’s a hike through the woods, creating art, chasing after kids, or shopping at a market, the belt bag can help you out. Kind of like a fanny pack, but way cooler. A tool belt for women built to go anywhere.



my top picks for fall! 

Inspired by a vintage Boy Scout pack found at a flea market, our mini everyday backpack is the perfect size to hold all your daily essentials without weighing you down. The perfect bag for day trips to the apple orchard or hiking around your favorite lake. Keep your essentials close and your hands free!

Natural vegetable tanned leather is not treated with dye or finished during the tanning process, which means no chemicals! This leather will slowly get darker over time with natural oils from your hands and exposure to sunlight. The natural patina is a fun process to watch. This bag will truly hold the stories of your adventures!

Welcoming fall and its chilly nights with an extra layer of warmth. Our 100% linen bandannas come in dark blue or grey for a pop of color. Tie around your neck or onto your favorite bag!


Waxed canvas + leather

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The Seasonal Collection was born from my obsession with reclaimed canvas tents and vintage feed sacks. I made my first bag from recycled denim, an upcycled leather belt, and an old feed sack salvaged from a farm. I wanted to reconnect the consumer to the material and tell the story of its past life. These days I source fabrics from all over - abandoned barns, flea markets, thrift shops, and even local farmers. The process has become a great way to recycle, reuse, and source sustainable materials from what is already around me.


Your completely one-of-a-kind bags and accessories can be found here. Hurry, quantities are limited! 



Made from genuine leather cowhide sourced from my brother and sister-in-law’s small farm in Wisconsin


Our harvest bundle is now available!

Our bundle is a curated group of products inspired by the season. This fall, enjoy our best selling bucket bag, storage bag, and leather card wallet. We offer the bundle at a discounted price as a thank you for supporting handmade and to bring high quality, ethically-made pieces to you in this season. 

Only 10 bundles available!

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